Project
Our platform is designed to serve as a unique channel connecting the Arbëreshë community and those interested in their rich heritage. It provides an inclusive space to share and promote cultural, historical, and contemporary content, while supporting local businesses through e-commerce. Offering a wide range of categories, the platform aims to preserve Arbëreshë culture, support local businesses, attract tourism, and facilitate the sale of authentic products.
“Made in Arbëria” is an initiative aimed at promoting products and brands of Albanian cultural origin, wherever they are produced, preserving and reviving Albania’s shared heritage. The brand name was specifically chosen to symbolize the cultural unity of Albanians beyond state borders. This document intends to make it unequivocally clear that “Made in Arbëria” does not refer to any current official territory, but rather to a historical and cultural concept encompassing all Albanian regions and communities (inside and outside Albania). Below, we present the historical and cultural basis of the term “Arbëria” as well as the vision of the “Made in Arbëria” project, demonstrating that this brand is not a geographical brand in the legal sense, but rather a distinctive identity brand.
